FORTNUM & MASON
Decoration of the ceiling in Fortnum & Mason of their new Biscuitorium. Our brief was to design a mural which invites visitors up the stairway to explore the world of the Biscuitorium, and to conjure the imagination of the brand. A central golden sun echoes the original art deco ceiling roses found throughout the building, and the symmetrical pattern references English Arts & Crafts design. Abstract ears of wheat are a nod to the key ingredient of Fortnum & Mason biscuits, and a scalloped outer edge echoes the sweeping waves of the building's double helix staircase. A neutral colour palette allows the iconic packaging of their biscuits to sing.
Photography by David Loftus
